If you are looking for a new fragrance for yourself or as a gift for someone special it can be difficult to decide on what’s best, to help we have put together a list showing the recent best-selling men’s fragrances. 

As a high street perfumery that was established over 20 years ago we often get asked ‘what is the popular fragrance for men at the moment’. With our experience and vast range we spend a lot of consultation time with customers in store helping them to find their ‘new’ favourite fragrance, whether they are looking for something woody, a more uplifting citrus scent or maybe a perfume with an intoxicating oud accord. Obviously, the best way to decide on a new fragrance is to visit a perfumery like ours and try out all the different Eau de Toilettes and Eau de Parfums for men, but for those that can’t visit our shop we have listed 10 of what we would classify as the most popular and sort after fragrances for various age ranges at the moment.

10 of the Best Selling Perfumes for Men in 2023

  1. Prada Luna Rossa Carbon Eau de Toilette
  2. Mont Blanc Explorer Eau de Parfum
  3. Paco Rabanne Phantom Eau de Toilette
  4. Valentino Uomo Born in Roma Coral Fantast Eau de Toilette
  5. Emporio Armani Stronger With You Intensely Eau de Parfum
  6. Viktor & Rolf Spicebomb Extreme Eau de Parfum
  7. Versace Eros Eau de Toilette
  8. D&G K Eau de Parfum
  9. Bvlgari Man In Black Eau de Parfum
  10. Jean Paul Gaultier Scandal Pour Homme Eau de Toilette
Luna Rossa Carbon 150ml

Released in 2017, this Eau de Toilette by Prada was and continues to be one of our best-selling fragrances for men both in-store and online. Available in 3 sizes – 50ml, 100ml and the largest at 150ml. The wear on this EDT is great and we see men of all ages favour this fragrance during consultations. Customers often liken this fragrance to Dior’s Sauvage. It is also a versatile scent that is perfect for work, a formal event or a dinner out.

This mineral yet ambery fougere men’s fragrance opens with notes of Bergamot and Pepper; heart notes of Lavender, Soil Tincture, Watery and Metallic notes whilst the base dries down with notes of Patchouli and Ambroxan.

Mont Blanc Explorer launched in 2019 and remains a firm favourite with men in their mid/late 20s and upwards. This is also a favourite choice we see brought as a gift for Valentine’s Day, Father’s Day and Christmas! A long-lasting, sophisticated Eau de Parfum with a modern blend of woody, aromatic and leather tones.

Prominent notes include Italian Bergamot mixed with earthy Sage which contrasts against Rich Vetiver, Leather and Patchouli. Available in 3 sizes – 30ml, 60ml, 100ml & 200ml. This fragrance is often said to be a ‘dupe’ of Creed Aventus and is an affordable alternative!

Launched in 2021 this fragrance takes first place as the best-selling fragrance in the Paco Rabanne range. A go-to choice for many of our customers in the Summer/Autumn months with main notes of Bergamot, Lavender and Vanilla shining through. Lavender can be found in all three layers of this Eau Toilette and the vanilla provides excellent wear on the skin alongside vetiver.

Paco Rabanne Phantom comes in 3 sizes; 50ml, 100ml and 100ml. Plus 150ml is refillable and the at-home refill can be brought in a 200m lsize!

The latest edition to the Born In Roma collection by Valentino; Coral Fantasy launched in 2022 and is already a top favourite for many of our customers. Although Eau de Toilette in strength, this Amber Fruity fragrance has excellent longevity. A perfect transitional fragrance for the change in seasons, Uomo Coral Fantasy blends a colourful range of notes together including crisp Red Apple, fresh Geranium and aromatic Clary Sage. A base of warm Tobacco and bold Patchouli settle onto the skin, enhancing the longevity of this scent.

An addictive, oriental fragrance released in 2019, Stronger With You Intensely is still one of our most asked-after scents. With warmth and slight sweetness, it is a great pick for Autumn/Winter and those colder evenings all year round. Spicy Pink Pepper and sweet Chesnuts open this fragrance, leading to a heart of Vanilla and Suede. The dry down brings through notes of Bourbon Vetiver and ambery woods.

Emporio Armani Stronger With You Intensely is available in 2 sizes of Eau de Parfum – 50ml & 100ml. 

A more intense explosion of heat than the original Spicebomb Eau de Toilette, Spicebomb Extreme is has quickly to taken first place in the range, appealing to all age groups. This fragrance is for someone looking for something bold, distinct and powerful and is the perfect choice for taking you through the colder months! The signature Spicebomb top note of Grapfruit is enhanced by spicy black pepper and a warm heart of cumin, cinnamon and saffron before the rich, mesermsing base notes are revealed in the dry down.

Spicembomb Extreme Eau de Parfum is available in 2 sizes – 50ml & 90ml.

A fragrance we are asked for daily in-store, Versace Eros is a vibrant, fresh Eau de Toilette, popular with a diverse range of ages from late-teens to early 40s. An intensely aromatic, aqua-fresh blend of Mint, Lemon, Geranium, Vetiver and Oakmoss. A prominent note of Vanilla comes through in the dry down. Eros EDT launched in 2012 and is now available in 4 sizes – 30ml, 50ml, 100ml & 200ml, plus seasonal gift sets and a range of body products including deodorant sticks and aftershave balms.

Displayed within the now iconic, crowned bottle, we have seen D&G K Eau de Parfum fastly become one of our best-sellers here at Scentstore over the past year. This fragrance has excellent longevity and projection. A woody, earthy scent with depth and a slight sweetness, it is perfect for all seasons and occasions! Burst of citruses, juniper berry, cardomon open the fragrances, then blending into a heart of clary sage, geranium and fig milk. Once warmed on the skin, notes of cedarwood, vetiver and patchouli are elevated.

Available in 3 sizes – 50ml, 100ml & 150ml, alongside seasonal gift sets.

Launched in 2014, Man In Black is a store favourite and part of one of our best-selling collections by Bvlgari. A long-lasting, intense and sophisticated fragrance, most popular to men in their mid 30’s – late 50s. Man in Black is a boozy, oriental scent with notes of tobacco, rum, tuberose, iris, leather and tonka bean.

Man in Black is most suited to the Winter months and is available in 3 sizes – 60ml, 100ml & 150ml.

Released in 2021, Scandal Pour Homme has been selling fast both online and in-store every since. Described as a woody, oriental fragrance, Scandal Pour Homme Eau de Toilette is prominent is addictive Caramel, rich Tonka Bean, aromatic Clary Sage and fresh Vetiver. The blend of these notes creates a seductive, sensual fragrance full of charisma and energy. 

Available in 3 sizes – 50ml, 100ml & 150ml Eau de Parfum. The bottle is also refillable and a 200ml refill bottle is purchasable so you are able to refill your bottle at home with ease!

Some helpful links for more inspiration;

Father’s Day fragrance gift guide

10 of the best modern fragrances for men

Get your moneys worth with these long lasting men’s aftershaves

Looking for women’s perfume suggestions? Take a look at the most popular perfumes

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